Centre for Strategic Marketing and Sales

Contract Research We undertake contract research on behalf of clients. This is not market research; rather it leverages the Centre’s unique capabilities of applying theory to practice to investigate substantive issues of interest to clients. Examples include:

• Case based research of the impact of Big Data upon the marketing function and its practices, for a global marketing services firm to create and validate a framework for managing digital transformation.

• The City of London Police and British Transport Police and its market research sub-contractor, i to i research, wanted to evaluate the effectiveness of their Project Servator deployments and associated social marketing campaigns. We were brought in to evaluate the research programme and undertake the statistical analysis necessary to isolate what elements of the communications had the most impact. The analysis work led to follow on work with the Department for Transport in evaluating the effectiveness of an aviation security communications campaign in an airport setting.