Centre for Strategic Marketing and Sales

Centre for Strategic Marketing and Sales

Our Centre offers a number of programmes and short courses tailored to specific company needs, as well as research and project support opportunities in the areas of strategic marketing, sales and key account management, customer experience management and managing the opportunities created by the availability of ‘big data’ and new marketing analytics capabilities. In summary, our Centre offers the following taught programmes, research opportunities and consultancy services: • MSc in Strategic Marketing • Masters theses projects (company- supported research) • Open executive programmes • Customised executive programmes • Masterships • Research Clubs: Customer Management Forum and Key Account Management Best Practice • Knowledge transfer partnerships • Contract research projects tailored to your organisation’s needs.

The Centre for Strategic Marketing and Sales is based in the School of Management. Our key research and thought leadership activities are focused around improving marketing and sales practices and creating roadmaps for transforming businesses into customer-centric high sales- performing organisations. For over thirty years, the work of our sales and marketing faculty has been renowned throughout the world for its pragmatic, state-of-the-art approach. Faculty have been pioneers in the fields of relationship marketing, key account management and customer experience management. Our focus on knowledge into action combines latest thinking and practical tools and solutions, with a customer-centric, collaborative approach to programme design and delivery, whether related to executive development or contract research. Our faculty members work with some of the world’s leading multinationals through their private consultancy, joining boards as non-executive directors, and in partnership on executive education programmes, keeping abreast of the challenges faced by industry today and how leading-edge companies are overcoming them. Findings from our research activities appear in reports such as Harvard Business Review to the world’s bestselling books.