Centre for Strategic Marketing and Sales

Open Executive Programmes All of these open programmes can be customised to meet your organisation’s specific development needs, to address any issues and challenges that your teams are encountering. By considering the customised option we can run the programme at a time that suits you and tailor the language of delivery as appropriate for your organisation. For further information please contact Noreen Munnelly.

Customer Experience Strategy (2 days) Runs every March and October Programme overview This programme provides the knowledge and skills to develop and implement a coherent customer experience strategy. You will discover tools and processes which will help you bring your organisation closer to your customers, including unpacking the dimensions of customer value and mapping the customer journey. You will learn how to plan and implement customer experience insight, channel management and delivery strategies, and be able to discuss strategies for gaining senior management and key stakeholder buy-in. You will leave the programme Programme overview Our flagship programme is now 30 years old. It seeks to help you create an agenda for growth and strategic marketing within your organisation. Day one: Operating at Board level – strategic rather than operational marketing. Day two: Growth through breakthrough innovation and co-creation with customers. Day three: Power, Politics and Influence – building Marketing Directors Programme (3 days) Runs every May and November

coalitions to champion customer-led change in your organisation.

Who should attend? The programme attracts senior marketers and non- marketing executives with general management responsibility and/or with responsibility for marketing. Typically this includes general managers, Sales and Marketing Directors and middle managers about to lead a marketing group.

with the skills and confidence to guide your organisation to a more customer-centric future.

Who should attend? Senior managers and directors in marketing, sales, service operations, CRM and technology, as well as consultants, from B2B, B2C or not-for-profit organisations. Teams from the different functions within the same organisation are encouraged to attend in order to create a cohesive strategy and encourage company-wide support.