Centrica – Senior Leader Development Programme

ELECTIVE MODULE Leading the Enterprise

Advanced Storytelling Aim

Information tells. Stories sell. One of the most powerful skills you need in the spotlight of leadership is the ability to inspire and motivate others through storytelling. The aim of this session is to fire up your skill, confidence, and agility in structuring, delivering, and leveraging relevant stories that bring your business messages to life and serve your audiences in different contexts and environments. Learning objectives 1. How to structure stories for clarity and impact to enliven your messages in a range of business contexts. 2. How to deliver stories so they are simple, compelling, meaningful, and accessible for your audience. 3. Understand how to harness opportunities for storytelling in your leadership role. Practice • Practice using simple templates for structuring stories for ease of delivery. • Experience safely supported improvisation for the ability to go off script, think on your feet, and deliver stories with agility and fluency. • Dial up your energy, presence, and voice to engage audiences. • Master quick and effective preparation techniques for delivering your stories. • Be more succinct, authentic, jargon-free, and invested in your content. • Value and own your stories to serve as a leader. Action plan • Start archiving relevant stories for key messages, events, contexts. • Incorporate storytelling in your next presentation, meeting, or key event (whether it’s 30 seconds or two minutes!). • Use a personal preparation ‘checklist’ to show up at your authentic best to be inspiring, relatable and succinct. • Organisational story, your part in that story, vision, purpose.

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