Essential Management brochure

Essential Management For managers in ambitious growing businesses

“Thank you for an eye opening 4 days. I have a new found energy and enthusiasm and am determined to put into practice what I have learnt.” Luke Desmond, Churchill Knight & Associates Ltd

Essential Management

This programme provides new and experienced managers in growing businesses with the skills required to become commercially-focussed, confident members of the senior team. Here at Cranfield, we are passionate about helping managers and teams realise the potential of their businesses. Leaders of small to medium-sized enterprises need to spend more of their time working ON the business strategically rather than IN it. They will be enabled to do so if their Managers have the skills to take on more delegated responsibility for delivering business goals and targets and driving day to day performance. Our experience suggests that many managers are already overstretched, and require training and development if they are to manage time, people, money and processes more effectively.

Who is this for? For managers and senior teams in ambitious businesses who want to develop a solid foundation in the principles of management and a range of business functions.

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Programme content

This programme has been designed to help you, managers of growing businesses, to: • Learn the language of management. • Develop your managerial competence and become more confident in your managerial role. • Move from a functional to a more general role. • Develop your thinking from an operational to a more strategic understanding. • Have an advanced understanding of yourself, your personal goals and how your role and actions link to the overall business strategy. • Gain a toolkit of skills to help you manage your team and yourself. • Network with like-minded individuals and organisations. Essential Management covers the commercial fundamentals of strategy, finance, marketing communications, management and leadership. You will understand more about your functional responsibilities and more about the business as a whole.

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“What an excellent programme I thought ‘Essential Management’ was. For someone without a great deal of management training it was hugely beneficial and I feel far better equipped to take our business forward. I now look forward to the challenge of implementing everything I have learnt.” Matthew Scrivens, ABSCO Materials “Thank you for an eye opening four days! I have a new found energy and enthusiasm and am determined to put into practice what I have learnt!” Luke Desmond Churchill Knight & Associates Ltd Outcomes • A deeper understanding of the core elements of business management outside your own area of expertise, allowing you to see the business as a whole and to become a more effective member of the senior team. • The ability to drive enhanced performance by effectively managing your time and the individuals and teams you work with. • An understanding of how it’s done elsewhere. This programme allows you to interact with senior managers from other ambitious businesses. Not only will your own confidence increase, your understanding of the benchmarks of good managerial practice will be improved by contact with top team members from different industry sectors and businesses in varying stages of their development. • During the programme you will work on an assignment expected to deliver a sustainable, measurable, positive value to the business. • From this you will learn how to create ongoing commercially driven business cases for changes or investments which may be required to improve the business.

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Programme details

During the programme you will work with other senior managers to develop your manager’s toolkit. This programme is based on over 35 years of experience working with owner-managers and senior teams in SME’s. It provides you with the tools and confidence required to drive enhanced business performance through individuals and teams.

Module one

Module two

Strategy - your business purpose, understanding customers’ perspectives and their perceived value, and competitor analysis. Sales and Marketing - understanding your sales PIN, effective marketing, effective sales channels and utilising your customers to drive profitable sales. Finance - understanding financial language, statements, margins, working capital and business processes. Time - understanding and managing use of time, and aligning organisational culture. Develop a project plan using the tools acquired on Module one which demonstrates sustainable, measurable, positive value to their business.

Recruitment - the importance of effective recruitment and the process from job description to hiring. Strategy - business process improvement, as well as understanding and managing risk. Leadership - managing by objectives and understanding the behaviour of others. Finance - what information is needed for management, effective KPI structure, and setting SMART objectives to improve performance. Managing Change - implementing new business techniques, the change process and its effective, positively and negatively.

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Programme Directors

Andrew Haworth Visiting Fellow

Andrew is a lecturer and counsellor on the Business Growth Programme (BGP) and Programme Director of both The Essential Management Programme and the Finance Fundamentals Programme. Andrew has a degree in economics and an MBA from Cranfield. Andrew has a strong background as an educator, teaching all aspects of “commercial awareness”, financial and non-financial analysis. He has designed and run a wide variety of training events from basic finance for non-financial managers to foreign exchange for managers and advanced corporate finance programmes. A lot of Andrew’s work has been with banks in the field of credit, teaching lenders to analyse businesses and assess risk – including sector analysis and understanding capital markets programmes. Jerry Sandys Visiting Fellow Jerry is a Cranfield University Visiting Fellow; he is a lecturer and counsellor on the Business Growth Programme (BGP) and Programme Director of both the Essential Management Programme and the Sales Essentials for Success Programme. Jerry is also a business growth coach on the Cranfield Peer Network Programme and the Ready for Scale Programme. In 2001, Jerry attended the Cranfield Business Growth Programme (BGP) and subsequently the Cranfield Value Forum. Over the last 40 years, Jerry has successfully started and grown five companies.

Essential Management programme fees include tuition, course materials and accommodation. See www.cranfield.ac.uk/som/em for the latest dates and fees.

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Learning and courses for the decade ahead. Our business development team are waiting to talk to you. T: +44 (0)1234 754500

E: execdev@cranfield.ac.uk www.cranfield.ac.uk/som/em

The solution described in this document is provide by Cranfield Management Development Ltd, a wholly owned subsidiary of Cranfield University. Every effort is made to ensure that the information in this leaflet is correct at the time it is printed. Please check www.cranfield.ac.uk/som/executive for the latest details.

Terms and conditions can be found at www.cranfield.ac.uk/som/executivetc

Version 1. Sept 2024.

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+44(0)1234 754500

execdev@cranfield.ac.uk