Essential Management brochure

Programme content

This programme has been designed to help you, managers of growing businesses, to: • Learn the language of management. • Develop your managerial competence and become more confident in your managerial role. • Move from a functional to a more general role. • Develop your thinking from an operational to a more strategic understanding. • Have an advanced understanding of yourself, your personal goals and how your role and actions link to the overall business strategy. • Gain a toolkit of skills to help you manage your team and yourself. • Network with like-minded individuals and organisations. Essential Management covers the commercial fundamentals of strategy, finance, marketing communications, management and leadership. You will understand more about your functional responsibilities and more about the business as a whole.

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www.cranfield.ac.uk/som/em

+44(0)1234 754500

execdev@cranfield.ac.uk

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