Finance for the Boardroom Brochure

Finance for the Boardroom Improve your confidence in corporate finance

Improve your confidence in corporate finance

At Cranfield, we know that in today’s business environment, it is important that senior managers display confidence in corporate finance discussions and understand the financial implications of their strategic decisions. Our Finance for the Boardroom Programme will provide you with the skills and tools you need to successfully address financial performance, evaluate business plans and use financial strategy to create long-term value. This programme will not turn you into an accountant, but it will give you a greater understanding of the financial information you receive as a member of an executive team or board. A better appreciation of techniques will enhance your ability to interpret financial data and give you the confidence to demand relevant information. Our finance faculty use their own practical business experience to bring the subject to life, enabling you to apply the concepts in your own organisation.

Key outcomes include: • Using financial strategy to generate value in your business.

• A greater understanding of the practical implications of investment decisions and acquisitions. • A deeper insight into how your business model translates into the accounting numbers.

To book contact: Cranfield Executive Development team Tel: +44 (0)1234 754500 Email:

For more information visit:


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What you will gain from this programme: • Advanced insights into how financial strategy can help drive value in your organisation. • An increased understanding of how your business model translates into the financial numbers. • A greater ability to make knowledgeable and appreciated contributions to the board with an improved understanding of financial reports. • Appreciation of the practical implications of investment decisions and acquisitions. • Confidence with the language of finance, bringing with it an ability to challenge financial presentations and successfully recognise opportunities.

What your organisation will gain: • Enhanced financial literacy contribution at board level, encouraging better strategic decisions. • A more knowledgeable and effective executive with a clear understanding of your organisation’s financial performance, and the implications that come with it.

Who is the programme for?

Senior executives from non-financial backgrounds operating with financial data who are looking to build confidence and skills in order to make strategically sound financial decisions. • Directors. • Senior Managers. • Partners and Senior Consultants. • Senior Technical Experts.

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Programme content and design Finance for the Boardroom is a three-day residential programme taking place at Cranfield School of Management. You will benefit from the creative practices, diverse ideas, and successful methods used to overcome challenges that your peers and faculty have faced through working in a range of sectors. The practical and adaptable design of the programme content ensures that you are fully equipped with state-of-the-art tools and frameworks to successfully improve financial performance and shareholder value in your organisation. Organisations that have already benefited from the Finance for the Boardroom Programme include:

• DHL Supply Chain. • Jaguar Land Rover. • Tesco Stores Ltd. • Waitrose Ltd.

• Aviva plc. • BP plc. • British Sky Broadcasting. • Britvic Soft Drinks Ltd. • Carphone Warehouse UK Ltd.

“Ruth Bender’s drawing on experience of real life examples was enlightening and entertaining, as were those of some of the other attendees.” Frazer Budd, Director of Operations, Engineering & Construction at CB & I UK Ltd

Programme details The Finance for the Boardroom programme addresses the challenges you face when interpreting corporate financial data and discussing strategic decision making at board level. You gain best practice models to: • support your role. • understand long-term value and how to best achieve it. • effectively recognise the cost of capital and determine appropriate capital structure. • implement investment appraisal techniques. • understand company valuation methods. • gain advanced insights into what your organisation’s accounts really tell you and what they don’t disclose.

Duration: Three days residential

Day one • What is shareholder value and why does it matter? • Balancing risk and return. • Cost of capital. • Seven drivers of value. • Linking financial and business strategy. • What the accounts tell us. • Interpreting the balance sheet and income statement. • Ratio analysis.

Day two • Commonly-used methods of investment appraisal. • Making the business case. • Common errors in preparing forecasts. Day three • Acquisitions. • Additional content dependent on participants’ aims, for example: Initial Public Offerings (floating a company) or Private Equity.

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Programme team

Professor Ruth Bender Programme Director and Professor of Corporate Financial Strategy Ruth joined the Cranfield faculty in 1994, having completed her MBA there. Prior to this she was a partner in Grant Thornton, where she specialised in corporate finance. During this period she undertook various secondments, including a year working as a private equity investment manager in the City. She is a chartered accountant and was for 13 years a committee

member of the ICAEW’s Faculty of Finance and Management. Other outside roles have included non-executive directorships of a Health Authority and an NHS Trust, and membership of the Independent Remuneration Panels for two local authorities. Ruth has a broad range of teaching experience, including degree courses, open programmes and customised executive education, from new recruits through to board level. Her main teaching areas include corporate finance and corporate governance. Her research interest is in the practical implications of corporate governance as it affects boards and board committees. In particular, she has worked with non-executive directors on remuneration committees and audit committees of larger companies. Ruth’s PhD focused on executive remuneration, and she conducted interviews to determine how executive pay was determined in FTSE 350 companies.

Ruth’s current research relates to executive pay consultants, looking in detail at their role in the process of pay determination.


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The Cranfield learning environment Whatever your executive development requirement, we will have a specialist who can help. We are a team of 50 learning professionals focused on partnering with organisations around the world to develop their leaders, managers and talented hi-potentials. Taking care of your every need We understand that development doesn’t only happen in the lecture room. That is why the Cranfield Management Development Centre provides inviting lounge areas where you can network with your colleagues, restaurants that allow conversation to flow easily as you enjoy the excellent cuisine, and fitness facilities, including a swimming pool, sauna and exercise room, to relax and invigorate you at the end of the day. A home from home After a hard day’s learning, lie back and relax in one of the 186 modern en-suite bedrooms, all of which are designed to make you feel at home. The amenities include free Wi-Fi, Freeview television, a great working area with appropriate light and desk space and a music centre to help you unwind. About Cranfield Executive Development



How to find us Cranfield School of Management is located about halfway between London and Birmingham, and on the outskirts of Milton Keynes. Junctions 13 and 14 of the M1 are five minutes away and Milton Keynes railway station is 20 minutes by taxi. London Luton, Stansted and Heathrow airports are 30, 90 and 90 minutes respectively by car, offering superb connections.




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Cranfield Management Development Centre MK43 0AL, UK T: +44 (0)1234 754570

@cranfieldmngmt @cranfielduni /cranfieldmanagement /CranfieldSoM

This programme is provided by Cranfield Management Development Ltd, a wholly owned subsidiary of Cranfield University.

Every effort is made to ensure that the information in this leaflet is correct at the time it is printed. Please check for the latest details. Terms and conditions can be found at Version 3. January 2019.


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