General Management Programme Brochure

General Management Programme

Inspiring the next generation of cross-functional business leaders

The General Management Programme is a transformative programme that transitions you from a technical/functional specialist into a cross-functional leader, who can align key business functions and effectively implement business strategies that creates value for your organisation. Whether you are: • Moving from a technical, specialist or functional position into a generalist manager role, • Leading a business function but are increasingly working across teams and complex projects, • Require a wider business perspective to unlock organisational performance across business functions. This programme will enable you to take a step back and form a view of your organisation across its key functions and increase organisational performance by improving cross-collaboration, unlocking organisational silos, and driving innovation across your organisation to deliver on the business strategy. Leading and managing cross-functionally in the never normal

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Benefits to you and your organisation

As a senior manager, the transition into a general manager is a process that requires you to explore your current organisational impact and how you can become a more effective leader, by taking a deep dive into what it means to lead cross functionally.

Benefits for you • Learn how to lead cross functionally with confidence. • A set of tools and frameworks to enhance and broaden your view of your organisation. • Know-how to deal with socio-political challenges that arise from working across functions. • Effective ways to manage overwhelm and the challenge of doing more with less. • Fresh perspectives from other leaders with diverse business experience across a range of industries and sectors.

Benefits for your organisation • Greater cross-functional collaboration across the organisation. • Leaders skilled at aligning key business functions to strategy. • Effective implementation of business strategy. • A leader who can deal with the inherent clashes of working across key business functions. • A range of tools and frameworks that are designed to be applied to the organisation and increase productivity and performance. • The ability to create psychological safety and a safe working space for teams.

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“Having spent my full career in one industry, I wanted to follow a study that was well regarded across multiple industries rather than one that focuses on my main industry. I was interested to see how management and leadership may vary between industries, what we can learn from each other and what challenges we face.” Jill Van Rest, Hotel Manager, Strand Palace Hotel

Programme details

• Gain the ability to cut through the noise and lead cross-functional teams, • Develop valuable insights to influence business strategy, • Broaden your organisational awareness and understand the context of your organisation, • Effectively implement high-impact and value strategies that deliver across functions, • Develop initiatives to closely align business functions to organisational goals, • Drive innovation across teams and functions. explore, learn, and engage with a variety of tools and frameworks to help you make sense of your organisation and how you can unleash business performance, enabling you to: Delegates on this programme will be enriched by new concepts that promote new ways of thinking, being and doing. Designed to be ready for implementation,

Programme structure

Cranfield residential covering business topics and personal development * (3 days)

Cranfield residential covering business topics and personal development * (3 days)

Cranfield residential covering business topics and personal development * (3 days)

Module one

Module two

Module three

Module four

Module five

Module six

Review and close

Start

9 months

Finish

Launch webinar with peers and programme director (live online, 2 hours) Online self-paced work (estimated hours TBC) A live online session (1 day)

Online self-paced work (estimated hours TBC). A live online session (1 day) 1-1 online coaching

Online self-paced work (estimated hours TBC) A live online session (1 day) 1-1 online coaching

1-1 online coaching session (1.5 hours) Closing webinar with peers and programme director (2 hours)

session (1.5 hours)

session (1.5 hours)

1-1 Introduction to coaching session (1.5 hours).

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Module one

Module two

Defining common challenges, self-paced and online Live online Begin your journey through the General Management Programme by exploring the emerging trends within your organisation and what that means for you as a general manager. You will develop short-, medium- and long-term plans to address these challenges and benefit from one to-one live coaching to explore your impact on the organisation.

“Strategy, Operations, and Resilience”, face-to-face Three days residential

In this module, you will broaden your knowledge of organisational strategy and how to align yourself and key functions to business strategy. You will deepen your knowledge of the importance of business operations and how to build organisational resilience against internal and external factors. You will also begin the business simulation, where you will take charge of a fictional business and navigate an ever-changing business landscape in a risk-free environment.

Module four

Module three

Focus on people, organisational politics, supply chain and organisational management, face-to-face Three days Residential In module 4, you will explore the realities of organisational politics and how you can successfully navigate the challenges of leading people at a cross-functional level. You will also broaden your understanding of supply chain, and how this area contributes to organisational competitiveness in the business landscape. You will also conclude your business simulation experience and develop new ways to broaden your network and how this can translate to success.

Sharing Challenges, Finance and Business Simulation, online Live online

Delve further into the challenges you’re facing as a general manager and examine their impact across organisations of all shapes and sizes, and how these challenges are being addressed with your peers from diverse business backgrounds and industries. You will also explore finance and how this critical function impacts your organisation and continue your business simulation experience.

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Programme details (review days)

Module five

Module six

“The future and Improvement”, online Live online In this module, you will review your business improvement project and the impact it’s had on your organisation. You will also explore complexity at work, and how this affects leading at a cross-functional level, and the impact on people decisions at work.

“Practice, review and reflect”, face-to-face Three days residential Deepen your strategic understanding, by understanding how to navigate ambiguity. You will also review your learnings throughout your time on the programme and what this means for you moving forward as an impactful and influential leader.

Review and close

To finalise the programme – Culminating insights, online Live online

During this review, you will reflect on your time on the programme and how your learnings have impacted you and your organisation. You will also review the impact of your business improvement project and how you can continue to build your influence and impact in your organisation.

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“At Cranfield we equip leaders to thrive as they move through challenging transitions at work. We do this through an experience which is immersive, challenging, supportive and (hopefully) fun, to embed real growth and change.” Paula Broadbent, Programme Director

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Programme philosophy

This programme combines experiential learning with thought-leadership content grounded in Cranfield research and our strong links to industry. By encouraging delegates to turn inward to discover how they can become more impactful and influential, delegates can successfully transition into a cross-functional leader with a broadened awareness of their organisation and the ability to align teams and functions to business strategy and drive performance. Ongoing coaching Throughout your Cranfield experience, you will benefit from executive coaching focused on your development as a leader. By improving your self-leadership, you’ll understand how this translates into action and how you can start to drive change across your organisation.

Professional development To enhance your cross-functional leadership capabilities, this programme will explore a range of key functions and how they contribute to the wider business strategy. You will also understand how to navigate organisational politics and cut through the noise, so you can successfully lead across these functions and generate greater success for your organisation. Areas you explore as you learn to view your organisation across the piece include: • Integrated view of the business,

Personal growth With access to a range of psychometric assessments, you’ll gain key insights into your leadership style and its impact on your organisation. You’ll work to identify any blind spots and identify ways to build on your current skillset, by exploring a range of topics such as: • Organisational culture, • Change management, • Understanding your organisational model, • Influencing processes at the senior level, • Organisational politics, teams and relationship building.

• Strategy, • Finance,

• Marketing, • Operations, • Supply Chain, • Global economic trends.

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Programme director

Paula Broadbent MSc, BSc, PgDip, MAC Paula holds a degree in Business Management and postgraduate qualifications in coaching and psychology. Her career started in recruitment, followed by a period of time running her own business, filing several patents, before finding her niche as a leadership coach; working with people in organisations to make their lives easier and their work more productive.

Key contributors

Dr. Jutta Tobias Visiting Fellow

Jutta Tobias Mortlock (Ph.D.) is a Social Psychologist with over 20 years of experience in organisational development and capacity-building in six countries on three continents.

Dr. Karen Janman Faculty Associate Dr. Karen Janman is a Faculty Associate at Cranfield School of Management. She is a Registered and Chartered Occupational Psychologist with 30 years of experience operating as a consultant, business coach and company director.

Dr. Rosina Watson Senior Lecturer in Sustainability

Dr. Rosina Watson’s research centres on sustainable innovation, both in large corporate organizations and by entrepreneurs, focusing on how partnerships and collaboration can enhance sustainable innovation.

Professor Cliff Bowman Chair in Strategic Management

Professor Cliff Bowman has undertaken a wide range of consulting assignments which focus on the facilitation of strategy processes within firms and has written eight books and published over sixty papers.

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Learning and courses for the decade ahead.

Our business development team are waiting to talk to you. T: +44 (0)1234 754500 E: execdev@cranfield.ac.uk www.cranfield.ac.uk/som/gmp

The solution described in this document is provide by Cranfield Management Development Ltd, a wholly owned subsidiary of Cranfield University. Every effort is made to ensure that the information in this leaflet is correct at the time it is printed. Please check www.cranfield.ac.uk/som/executive for the latest details.

Terms and conditions can be found at www.cranfield.ac.uk/som/executivetc

Version 2. July 2024.

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