General Management Programme Brochure

Programme philosophy

This programme combines experiential learning with thought-leadership content grounded in Cranfield research and our strong links to industry. By encouraging delegates to turn inward to discover how they can become more impactful and influential, delegates can successfully transition into a cross-functional leader with a broadened awareness of their organisation and the ability to align teams and functions to business strategy and drive performance. Ongoing coaching Throughout your Cranfield experience, you will benefit from executive coaching focused on your development as a leader. By improving your self-leadership, you’ll understand how this translates into action and how you can start to drive change across your organisation.

Professional development To enhance your cross-functional leadership capabilities, this programme will explore a range of key functions and how they contribute to the wider business strategy. You will also understand how to navigate organisational politics and cut through the noise, so you can successfully lead across these functions and generate greater success for your organisation. Areas you explore as you learn to view your organisation across the piece include: • Integrated view of the business,

Personal growth With access to a range of psychometric assessments, you’ll gain key insights into your leadership style and its impact on your organisation. You’ll work to identify any blind spots and identify ways to build on your current skillset, by exploring a range of topics such as: • Organisational culture, • Change management, • Understanding your organisational model, • Influencing processes at the senior level, • Organisational politics, teams and relationship building.

• Strategy, • Finance,

• Marketing, • Operations, • Supply Chain, • Global economic trends.

www.cranfield.ac.uk/som/gmp

+44(0)1234 754500

execdev@cranfield.ac.uk

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