Strategic Marketing MSc Brochure

Academic staff You will be taught by a wide range of subject specialists at Cranfield and from industry, who draw on their research and industrial expertise to provide stimulating and relevant input to your learning experience. The list of academics below represents a small proportion of our staff; we also have a large number of highly-experienced guest lecturers.

Dr Sharifah Alwi, Course Director, Strategic Marketing MSc

www.cranfield.ac.uk/salwi

Dr Sharifah Alwi is a Reader in Corporate Branding and Course Director for the Strategic Marketing MSc at Cranfield School of Management. She also holds a visiting appointment (Professor in Brand Management) at the Università Cattolica, Milan (having served there for seven years) with a special focus on corporate branding in the luxury sector. Her foundation in the field of branding and corporate brand management began at Manchester Business School, where she received her PhD. Prior to joining Cranfield, she was the Research Head for Marketing and Corporate Brand Management (Marketing Division) and Program Director for MSc Corporate Brand Management, Brunel University London.

Dr Tamira King, Senior Lecturer and Deputy Course Director, Strategic Marketing MSc

www.cranfield.ac.uk/tking

Tamira has been at Cranfield for 10 years and she teaches a range of postgraduate modules from Strategic Marketing to Marketing Communications and Retail Omni-channel Management. She has a Postgraduate Teaching Certificate and is a Fellow of the Academy of Higher Education. Tamira is experienced in teaching undergraduate and postgraduate modules and post-experience students. She has course management experience and has previously run the MSc in Marketing and MSc Retail Management programmes at Cranfield.

Professor Vasilis Theoharakis, Professor of Strategic Marketing and Director of the Centre for Strategic Marketing and Sales www.cranfield.ac.uk/vtheoharakis

Vasilis holds a BEng (Honours) from the State University of New York at Stony Brook, an MSc in Electrical Engineering and an MBA (with Distinction) from New York University, and a PhD in Marketing and Strategic Management from the University of Warwick. He has taught at the European School of Management and Technology (ESMT) in Berlin, City University, Cass Business School in London, University of Sheffield, University of California - Berkeley, ALBA, Aston University, University of Cyprus and Golden Gate University.

8