Strategic Marketing MSc Brochure

Academic staff Our faculty are renowned in their field, with broad industry experience. They work with operating boards of numerous global businesses, ensuring that their lectures are contemporary and stimulating. They are supported by a team of visiting speakers and professors from around the world.

Dr Sharifah Alwi, Course Director, Strategic Marketing Dr Sharifah Alwi is a Reader in Corporate Branding and is currently the Course Director for the MSc in Strategic Marketing at Cranfield School of Management, Cranfield University. She also holds a visiting appointment (Professor in Brand Management) at the Univeristà Cattolica, Milan (having served there for seven years) with a special focus on corporate branding in the luxury sector. Her foundation in the field of branding and corporate brand management began at Manchester Business School, where she received her PhD. Prior to joining Cranfield, she was the Research Head for Marketing and Corporate Brand Management (Marketing Division) and Program Director for MSc Corporate Brand Management, Brunel University London. Dr Tamira King, Senior Lecturer & Deputy Course Director of Strategic Marketing MSc Tamira has been at Cranfield ten years and she teaches a range of postgraduate modules from Strategic Marketing to Marketing Communications and Retail Omni Channel Management. She has a Postgraduate Teaching Certificate and is a Fellow of the Academy of Higher Education. Tamira is experienced in teaching undergraduate and postgraduate modules and post-experience students. Tamira has course management experience and has previously run the MSc in Marketing and MSc Retail Management programmes at Cranfield. Professor Vasilis Theoharakis, Professor of Strategic Marketing and Director of the Centre for Strategic Marketing and Sales Vasilis holds a BEng (Honours) from the State University of New York at Stony Brook, an MSc in Electrical Engineering and an MBA (with Distinction) from New York University, and a PhD in Marketing and Strategic Management from the University of Warwick. He has taught at the European School of Management and Technology (ESMT) in Berlin, City University, Cass Business School in London, University of Sheffield, University of California - Berkeley, ALBA, Aston University, University of Cyprus and Golden Gate University.

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