Marketing Directors' Programme Brochure

Put marketing at the heart of business strategy and lead RTQƓVCDNG ITQYVJ

1XGT VJG RCUV VJTGG FGECFGU %TCPƓGNF JCU HQEWUGF QP FGXGNQRKPI VJG marketing function and believes that marketing has a critical strategic role VQ RNC[ &QPG RTQRGTN[ UVTCVGIKE OCTMGVKPI ECP EQPVTKDWVG GPQTOQWUN[ VQ QTICPKUCVKQPCN RGTHQTOCPEG That knowledge and expertise is captured in our Marketing Directors’ Programme, designed VSHFLͤFDOO\ IRU \RX WR RUJDQLVH WKH PDUNHWLQJ IXQFWLRQ LQWR D SRWHQW VWUDWHJLF FRQWULEXWRU WR WKH EXVLQHVV 7KLV ͥDJVKLS SURJUDPPH LV QRW DERXW WKH QH[W EUHDNWKURXJK LQ PDUNHWLQJ FRPPXQLFDWLRQV RU KRZ WR XVH ELJ GDWD DQG HYHU EHWWHU PDUNHWLQJ SODQQLQJ WRROV 5DWKHU LW DGGUHVVHV WKH FRUH RI WKH PDUNHWLQJ GLUHFWRU UROH KRZ WR OHDG DQG LPSOHPHQW VWUDWHJLF PDUNHWLQJ FKDQJH VR DV WR GHOLYHU HYHQ JUHDWHU YDOXH WR \RXU RUJDQLVDWLRQ 7KH SURJUDPPH LV GHOLYHUHG E\ &UDQͤHOG̵V PRVW VHQLRU DFDGHPLFV LQFOXGLQJ • (PHULWXV 3URIHVVRU 0DOFROP 0DF'RQDOG WKH ZRUOG̵V PRVW FHOHEUDWHG VWUDWHJLF PDUNHWLQJ SODQQLQJ WKRXJKW OHDGHU • 'U 'DYLG %XWFKHU &UDQͤHOG̵V 'LUHFWRU RI ([HFXWLYH 3URJUDPPHV DQG DGYLVRU WR QXPHURXV )76( ERDUGV • 3URIHVVRU 6WDQ 0DNODQ &50 H[SHUW DQG &UDQͤHOG̵V OHDGHU LQ %LJ 'DWD 0DUNHWLQJ $QDO\WLFV

9JCV [QW YKNN gain from this programme:

What your QTICPKUCVKQP YKNN gain:

Who is the programme for?

6HQLRU H[HFXWLYHV LQYROYHG LQ VWUDWHJLF marketing who wish to EURDGHQ DQG XSGDWH WKHLU skills and knowledge in order to implement a YDOXDEOH FKDQJH • Marketing Directors and 0DQDJHUV • &KLHI 0DUNHWLQJ 2ͦFHUV • Directors and Managers RI 0DUNHWLQJ DQG 6DOHV • %XVLQHVV 'HYHORSPHQW Directors and 0DQDJHUV • 0LGGOH PDQDJHUV DERXW to lead a marketing group are also HQFRXUDJHG WR DWWHQG

• 5HQHZHG XQGHUVWDQGLQJ RI

• 5HQHZHG IRFXV RQ EUHDNWKURXJK

the latest strategic PDUNHWLQJ WKLQNLQJ • New core competences WR PHHW \RXU EXVLQHVV FKDOOHQJHV • ,PSURYHG DELOLW\ WR FROODERUDWH DFURVV WKH RUJDQLVDWLRQ WR GHOLYHU JURZWK LQQRYDWLRQ and customer led VROXWLRQV • *UHDWHU LQͥXHQFH ZLWK WKH ERDUG • ,PSURYHG FUHGLELOLW\ DQG DFFRXQWDELOLW\

LQQRYDWLRQ DQG FXVWRPHU IRFXV • 7KH DELOLW\ WR WUDQVIRUP customer experience into a strategic asset DQG GHYHORS GHͤQLQJ FRPSHWLWLYH DGYDQWDJH • ,QWHJUDWLRQ EHWZHHQ

the marketing and FRUSRUDWH VWUDWHJ\

To book contact: &UDQͤHOG ([HFXWLYH 'HYHORSPHQW WHDP Tel: +44 (0)1234 754500 (PDLO H[HFGHY#FUDQͤHOG DF XN

to support sustained RUJDQLVDWLRQDO JURZWK • ,PSURYHG VWUDWHJLF SODQQLQJ

For more information visit: ZZZ FUDQͤHOG DF XN VRP PGS

2

ZZZ FUDQͤHOG DF XN VRP PGS

H[HFGHY#FUDQͤHOG DF XN

ZZZ FUDQͤHOG DF XN VRP PGS

H[HFGHY#FUDQͤHOG DF XN

3