Marketing and Leadership MSc Brochure

Marketing and Leadership MSc Part-time

2020-2021

Cranfield School of Management Cranfield University is a world-leading, specialist postgraduate university and home to one of the most internationally recognised and long-established business schools in Europe. We have a global reputation for developing high-performing leaders in technology and management. We unlock the potential of people and organisations by partnering with business and governments to deliver transformational research, postgraduate education and professional development.

We are one of an elite group of schools worldwide to hold accreditation from: AACSB International , AMBA and EQUIS Triple accreditation

TOP 10 MBA

Ranked by Forbes , The Economist , The Financial Times and Bloomberg

2,800 learner managers each year

The Cranfield Marketing and Leadership MSc

meets the requirements of the

Level 7 Senior Leader Master’s Degree Apprenticeship Standard

TOP 15 Strategic Marketing MSc

A professional network of 65,000 + alumni

Ranked 5th in the UK and 12th in the world by QS World University Rankings: Masters in Marketing Rankings 2020

Management MSc Ranked 3rd in the UK and 30th in the world in The Economist Which? MBA Masters in Management (MiM) 2019 ranking TOP 10

The University works with over 1,500

businesses and governments based in over 40 countries

As we are postgraduate only, we are not listed in league tables that help compare undergraduate universities, such as The Times World Rankings and The Complete University Guide .

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Reasons to study Marketing and Leadership with us

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Highly-ranked business school Cranfield School of Management consistently performs well in the major school and programme specific rankings, reinforcing our position as a top global management school. We are one of an elite group of business schools worldwide to hold triple accreditation. Enhance knowledge and skills Develop a deep understanding of contemporary business issues and the capacity to assume leadership roles, particularly within the field of marketing. A distinctive and collaborative learning experience This course is delivered by leading faculty directly involved with global business and centred on interactive classroom sessions.

Apply your learning as you go Due to its part-time structure, this course will enable you to develop your knowledge, skills and abilities while applying what you learn immediately in your workplace. Grow your network You will study with a cohort of experienced marketing professionals drawn from a range of industries, building your network and giving you insights into best practice. Stimulating learning A broad range of teaching methods, through a combination of face-to-face and online learning, will help embed your learning, featuring real-world case studies, interactive lectures and simulation games. Teaching at Cranfield is designed to nurture your practical business skills and confidence, and places emphasis on tackling real-world challenges.

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Your course

Benefits to your organisation Your organisation can sponsor you by funding your studies fully or in part, and/or by allowing you time out of work to study. By doing this, your organisation will realise both short and long-term benefits: As you become more effective, more analytical and more adaptable, you will be better equipped to contribute to strategy development and to apply best practice in your organisation. Your organisation will retain a high-performing manager so that you can drive the business forward, meet future challenges, solve complex problems, and implement change. The individual thesis project can be tailored to suit your organisation and deliver a specific piece of research or consultancy work of particular value to them. The course offers you the opportunity to network with professionals from a range of marketing backgrounds, providing a continual source of new ideas and benchmarks. Our MSc inMarketing and Leadership will develop your leadership and critical thinking skills required for marketing leadership roles in the modern organisation. The practical nature of the course enables you to gain a 'real-world' business education which you can apply back in your workplace.

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Our MSc inMarketing and Leadership is delivered part-time which allows you to balance study with family and work commitments. It enables you to apply what you learn directly to your workplace and support your career progression. This course is aimed at experienced marketing professionals, including both current and future leaders, keen to progress into roles involving the development of market strategy, managing customer relationships and contributing to business growth. You will learn specialist and advanced subjects relating to customers and markets, value propositions, growth and innovation, marketing communications, customer relationships, delivery channels and marketing strategy effectiveness. You will also gain an understanding of contemporary business issues and develop the capacity to assume leadership roles by participating in modules relating to leadership and organisational behaviour, enterprise, performance and risk management and accounting and finance.

UK students The MSc route of this part-time course meets the requirements of the Level 7 Senior Leader Master’s Degree Apprenticeship Standard. Eligible organisations will be able to use £18,000 of their Apprenticeship Levy to cover the tuition fees. If you think you could qualify for sponsorship under this scheme please consult the UK government website: www.gov.uk/apprenticeships-guide

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Course structure Our Marketing and Leadership MSc has marketing strategy embedded throughout the course. It develops general management skills, as well as specialist and advanced subjects relating to strategic marketing. This course covers the core subjects in a series of 12 modules. These are delivered in one-week residential sessions over a two-year period. Alongside the seven residential weeks, 20% is delivered through a mix of online and face-to-face learning. The course is highly interactive and student-centred with large elements of teamwork, group projects and private study. The independent work-based project commences in the second half of the second year. You will tackle live company challenges, with the support of academic experts and company-based professionals.

Assessed by a combination of written assessments that relate to a wide range of marketing and leadership themes, projects, presentations and the occasional exam.

Assessed by individual coursework, Capstone event and End Point Assessment (EPA).

Year one and two

Year two

Independent work-based project

Modules

65%

35%

Leadership and career development activities

Completion Two years

200 credits 2,000 hours

Registration

Modules

Independent work-based project Commences in the second half of the second year and is assessed by individual coursework. You will tackle live company challenges, with the support of academic experts and company-based professionals. Following its completion you will complete your final module at Cranfield, which is designed to explore and facilitate the integration of learning between you and your peers by sharing your independent work-based project experiences at a Capstone conference. This will also help you prepare for your End Point Assessment (EPA), which is a requirement of the apprenticeship standard.

• Leading with Impact: Organisational Behaviour, • Understanding Markets and Competitors, • Understanding Customers, • Growth and Innovation, • Value Propositions, • Customer Relationships and Delivery Channels, • Marketing Communications, • Accounting and Finance, • Evaluating Marketing Effectiveness, • People Management and Leadership, • Enterprise, Performance and Risk Management.

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Academic staff

Our faculty are renowned in their field, with broad industry experience. They work with operating boards of numerous global businesses, ensuring that their lectures are contemporary and stimulating. They are supported by a team of visiting speakers and professors from around the world.

Professor Vasilis Theoharakis, Course Director, Professor of Strategic Marketing Vasilis has spent several years in Silicon Valley at senior level marketing and business development positions and has co-founded successful high-tech start-ups. He is a partner and member of the management team of the PJ Tech Catalyst venture capital fund. His academic research focuses on strategic marketing, new product development and entrepreneurship. He has published in leading academic marketing and has been among the most downloaded authors worldwide on the Social Science Research Network (SSRN). Vasilis has extensive experience consulting national and international firms and is actively involved in executive education. Professor Stan Maklan, Professor of Marketing and Technology Stan is an experienced academic, marketeer and management consultant with senior, international line management experience in blue chip consumer and business marketing companies. He directs the Marketing Leaders Programme, is on the Editorial Advisory Board of the International Journal of Market Research and is a member of the Academic Liaison Committee at the Chief Marketing Officers Council. Stan's research focuses on big data – marketing analytics, customer relationship management, customer experience, marketing measurement and accountability and marketing leadership. Dr Valentina Battista, Lecturer in Human Resource Management Valentina’s research focuses on the interactions between technology and Human Resource Management (HRM). In particular, she investigates the impact of technology advancement on work, the workforce, and the workplace. Valentina regularly attends academic and practitioner conferences on the future of work, presenting the findings from her research. Prior to joining academia, Valentina held managerial roles working closely with the people management function and supporting the decision-making process in different organisations.

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Course information

Entry requirements

Normally between three and ten years' post-qualification marketing work experience with a first or second class UK honours degree (or international equivalent). if candidates do not have a good first degree, we will consider a professional qualification together with five years' post-qualification work experience. We will also evaluate other relevant qualifications, together with significant experience.

Part-time Two years Seven one-week residential

sessions over a two-year period. Alongside the residential weeks, 20% is delivered through a mix of online and face-to-face learning.

Start date September

MSc

Fees Please see the individual course pages on our website for full fee information. The Apprenticeship Levy meets the full tuition and assessment costs for eligible learners. Terms and conditions apply.

See www.cranfield.ac.uk/som/ml

The Apprenticeship Levy The Apprenticeship Levy is a levy on UK employers with a pay bill of more than £3 million. An organisation can use its levy to fund apprenticeship training against approved apprenticeship standards. These standards are developed by industry-led Trailblazer Groups and are based on occupational competence, and the knowledge, skills and behaviours of particular roles. The standard combines on-the-job experience, and off-the-job training with an academic qualification.

This Cranfield MSc course fulfils the requirements of the Level 7 Senior Leader Master’s Degree Apprenticeship Standard. This means your organisation may use its levy funds to sponsor you on our MSc programme. Sponsored employees must have the right to work in the UK with their main place of work being England. Please read more on www.cranfield.ac.uk/masterships

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Financing your studies If you are not being sponsored by your employer through the Apprenticeship Levy, we can provide information and a range of online tools to help you put together the funding package you need for your course and living costs.

There is more information on our website: www.cranfield.ac.uk/som/mscfunding

The use of salary sacrifice in the UK can help you and your employer reduce the net cost of paying for work-related study. You and your organisation enter into an agreement to fund your study, with you agreeing to a reduction in your salary for a defined period corresponding to an agreed portion of the course fees.

How to apply Read more about our entry requirements and how to apply online on our website. www.cranfield.ac.uk/som/apply

Life at Cranfield

A welcoming, professional campus community. Located just over an hour from London in the English countryside, Cranfield’s campus environment supports close, working relationships between our multinational postgraduate students and academic and industry experts.

www.cranfield.ac.uk/visit

• Cambridge

Bedford •

• Cranfield Stansted

Milton Keynes •

Oxford •

Luton

Shrivenham •

LONDON •

Swindon •

Heathrow

Major train line

Gatwick

Take a virtual tour to see inside some of our facilities: virtualtour.cranfield.ac.uk

These organisations include: Cranfield University works with over 1,500

businesses and governments based in over 40 countries

Executive MBA Management and Leadership MSc Strategic Marketing MSc For a full list of Cranfield courses, please see our prospectus and website. Other courses you may also be interested in:

@cranfieldmngmt @cranfielduni

Cranfield School of Management Cranfield MK43 0AL, UK T: +44 (0)1234 758081 E: studysom@cranfield.ac.uk www.cranfield.ac.uk/som/ml

/Cranfield School of Management Cranfield School of Management /cranfieldsom blogs.cranfield.ac.uk

Every effort is made to ensure that the information in this brochure is correct at the time it is printed. Please check our website for the latest information. SOM-ML-July 2020.