Marketing and Leadership MSc Brochure

Our MSc inMarketing and Leadership is delivered part-time which allows you to balance study with family and work commitments. It enables you to apply what you learn directly to your workplace and support your career progression. This course is aimed at experienced marketing professionals, including both current and future leaders, keen to progress into roles involving the development of market strategy, managing customer relationships and contributing to business growth. You will learn specialist and advanced subjects relating to customers and markets, value propositions, growth and innovation, marketing communications, customer relationships, delivery channels and marketing strategy effectiveness. You will also gain an understanding of contemporary business issues and develop the capacity to assume leadership roles by participating in modules relating to leadership and organisational behaviour, enterprise, performance and risk management and accounting and finance.

UK students The MSc route of this part-time course meets the requirements of the Level 7 Senior Leader Master’s Degree Apprenticeship Standard. Eligible organisations will be able to use £18,000 of their Apprenticeship Levy to cover the tuition fees. If you think you could qualify for sponsorship under this scheme please consult the UK government website: www.gov.uk/apprenticeships-guide

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