Marketing and Leadership MSc Brochure

Modules

Independent work-based project Commences in the second half of the second year and is assessed by individual coursework. You will tackle live company challenges, with the support of academic experts and company-based professionals. Following its completion you will complete your final module at Cranfield, which is designed to explore and facilitate the integration of learning between you and your peers by sharing your independent work-based project experiences at a Capstone conference. This will also help you prepare for your End Point Assessment (EPA), which is a requirement of the apprenticeship standard.

• Leading with Impact: Organisational Behaviour, • Understanding Markets and Competitors, • Understanding Customers, • Growth and Innovation, • Value Propositions, • Customer Relationships and Delivery Channels, • Marketing Communications, • Accounting and Finance, • Evaluating Marketing Effectiveness, • People Management and Leadership, • Enterprise, Performance and Risk Management.

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