Marketing and Leadership MSc Brochure - Employers
Marketing and Leadership MSc
Cranfield Masterships Master’s level apprenticeships ®
Develop your marketing leadership pipeline
Our Marketing and Leadership MSc provides the opportunity for you to sponsor your high-potential marketing talent through a unique learning and development programme. It combines the best in academic insight and commercial application to develop a deep understanding of contemporary business issues and the capacity to assume leadership roles of the future, particularly within the field of marketing. Who is it for? The course is for employers who want to develop their current marketing talent to meet organisational demands and make a significant impact on their organisations, industries and the wider community. It develops leadership and critical thinking skills required for marketing leadership roles in the modern organisation. The programme of study has been designed to meet the requirements of the Level 7 Senior Leader’s Master’s Degree Apprenticeship Standard. Benefits to your learners Your future marketing managers and leaders will benefit from a postgraduate qualification and personal development opportunity with one of the UK’s top business schools. The practical nature of the course enables learners to gain a ‘real-world’ business education which they may then apply directly back to their workplace. The course equips participants to develop: • marketing leadership capabilities to operate as part of a team that meets modern societal and business challenges, • a comprehensive knowledge of core marketing concepts in order to enhance customer experience and marketing effectiveness, • marketing capabilities that enable the delivery of innovation and better communication of the firm’s value proposition, • a strategic mindset for the execution of growth strategies and achievement of business objectives. Benefits to your organisation As an employer you will accelerate the development of your marketing talent and leaders, improve retention, and empower a network of individuals to work on meaningful organisational initiatives with the support of our world-class business school. The organisation-based project can be tailored to your needs and deliver a specific piece of research or consultancy work of value to you. Throughout the course employees have the opportunity to network with talented professionals from a range of marketing backgrounds, providing a continual source of new ideas and benchmarks. As they become more analytical, learn how to adapt and contribute to strategy development, they will be able to apply best practice and be more effective in your organisation.
Business impact through progressing your strategic agenda
Organisation-based project to advance your organisation’s strategic agenda
Application of all learning to your organisation’s context
Alignment to your organisational development initiatives
Modules that develop leadership and critical thinking skills for marketeers
Develop marketing leaders confident to explore and pursue business growth opportunities
Assessment by assignment focusing on practical application
Course details Our Marketing and Leadership MSc has marketing strategy embedded throughout the course. It develops general management skills, as well as specialist and advanced subjects relating to strategic marketing.
Leading with Impact: Organisational Behaviour
Start date September
Part-time Two years
Understanding Markets and Competitors
Seven residential weeks made up of one week face-to-face modules per quarter, and approximately 20% through a mix of online and face-to-face learning. Fees Please see the individual course pages on our website for full fee information. The Apprenticeship Levy meets the full tuition and assessment costs for eligible learners. Terms and conditions apply.
Entry requirements Normally between three and ten years’ post-qualification work experience in any sector with a first or second class UK honours degree (or international equivalent). If candidates do not have a good first degree, we will consider a professional qualification together with five years’ post-qualification work experience. We will also evaluate other relevant qualifications, together with significant experience.
Growth and Innovation
Customer Relationships and Delivery Channels
Accounting and Finance
Evaluating Marketing Effectiveness
People Management and Leadership
Enterprise, Performance and Risk Management
Location Cranfield School of Management.
Delivery 65% taught modules 35% organisation-based project.
Cranfield University works with over 1,500 businesses and governments based in over 40 countries
These organisations include:
Cranfield School of Management A world-leading, purely postgraduate university and home to one of the most internationally recognised and long-established business schools in Europe. We have a global reputation for developing high-performing leaders in technology and management. We unlock the potential of people and organisations by partnering with business and governments to deliver transformational research, postgraduate education and professional development. Faculty within our Centre for Strategic Marketing and Sales enjoy a worldwide reputation for practitioner orientated marketing research, particularly around strategic sales and key account management, relationship management, and digital transformation. The Centre’s key research and thought leadership activities are focused around improving marketing and sales practices, and creating roadmaps for transforming business into customer-centric high sales-performing organisations.
Accreditation Cranfield School of Management is one of an elite group of business schools worldwide to hold triple accreditations from:
Strategic Marketing MSc Ranked 5th in the UK and 16th in the world by QS World University Rankings: Masters in Marketing 2020 TOP 5
Cranfield School of Management Cranfield, MK43 0AL, UK
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Every effort is made to ensure that the information in this leaflet is correct at the time it is printed. Please check www.cranfield.ac.uk/som for the latest details.
Terms and conditions can be found at www.cranfield.ac.uk/som/feeinformation
Version July 2020
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