Marketing and Leadership MSc Brochure - Employers

Course details Our Marketing and Leadership MSc has marketing strategy embedded throughout the course. It develops general management skills, as well as specialist and advanced subjects relating to strategic marketing.

Modules

Course information

Leading with Impact: Organisational Behaviour

Start date September

Part-time Two years

Understanding Markets and Competitors

Seven residential weeks made up of one week face-to-face modules per quarter, and approximately 20% through a mix of online and face-to-face learning. Fees Please see the individual course pages on our website for full fee information. The Apprenticeship Levy meets the full tuition and assessment costs for eligible learners. Terms and conditions apply.

Understanding Customers

Entry requirements Normally between three and ten years’ post-qualification work experience in any sector with a first or second class UK honours degree (or international equivalent). If candidates do not have a good first degree, we will consider a professional qualification together with five years’ post-qualification work experience. We will also evaluate other relevant qualifications, together with significant experience.

Growth and Innovation

Value Propositions

Customer Relationships and Delivery Channels

Marketing Communications

Accounting and Finance

Evaluating Marketing Effectiveness

People Management and Leadership

Enterprise, Performance and Risk Management

Location Cranfield School of Management.

Delivery 65% taught modules 35% organisation-based project.

Organisation-based project