Redefining the relationship between sales and marketing

Authors

Andrew Hough Lecturer in Sales Leadership and Performance, Cranfield School of Management and the founder of the Institute of Sales Professionals.

Javier Marcos Professor of Strategic Sales and Negotiation, Cranfield School of Management and the Director of the Cranfield Key Account Management Forum.

1 https://www.gartner.com/en/newsroom/press-releases/2020-09-15-gartner-says-80--of-b2b-sales-interactions-between-su We used ChatGPT to locate some information about the topic of the report, which we verified and confirmed for accuracy and validity.