Sales Management for Growing Businesses brochure

Programme Director

Andrew Hough Andy has spent all of his working life in sales. Starting in financial services in Lloyds, then Barclays Asset Finance initially in Manchester, then London. The foundations gained in selling externally and internally, the need for asset finance loans (externally) and the acceptable risk (internally), have never been lost on him. From there he moved to GE Capital and ran their joint venture with Sun Microsystems Ltd, and from there to EMC2 Inc (now part of Dell). He held roles from Head of Customer Financial Services (UK and EMEA levels), through to Director EMEA Sales Enablement. In that role understanding sales learning and tool needs and development programs for growth, were critical and Andy’s relationship with Cranfield began there. As founder of the Association of Professional Sales, Andy stays actively involved with thought leadership and research which links to his role as researcher in sales at Cranfield University. He also teaches around the world, based on his Cranfield position as Lecturer - Sales Leadership and Performance. At Cranfield, in addition to his research, Andy conducts research in his field with other global academics and teaches Exec MBA, MBA and MSc students as well as open Executive Development programmes. Passionate about sales at every level, Andy supports organisations to embrace new leadership and learning methodologies and frameworks for sales ecosystems.

Sales Management for Growing Businesses programme fees include tuition, course materials and accommodation. See www.cranfield.ac.uk/som/growsales for the latest dates and fees.

To book contact: Mukhthair Badhan Tel: +44 (0)1234 754300 Email: Mukhthair.badhan@cranfield.ac.uk For more information visit: www.cranfield.ac.uk/som/growsales

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www.cranfield.ac.uk/som/growsales

+44(0)1234 754500

execdev@cranfield.ac.uk