Senior Leader Apprenticeship+ Marketing and Leadership MSc

6JG %TCPƓGNF 5GPKQT .GCFGT Apprenticeship+ Marketing and Leadership MSc

1

Develop your marketing leadership pipeline

5KPEG VJG KPVTQFWEVKQP QH VJG #RRTGPVKEGUJKR .GX[ %TCPƓGNF 5EJQQN QH /CPCIGOGPV JCU DGGP QPG QH VJG NCTIGUV .GXGN 5GPKQT .GCFGT #RRTGPVKEGUJKR RTQXKFGTU KP VJG 7- 7KH &UDQͤHOG 6HQLRU /HDGHU $SSUHQWLFHVKLS 0DUNHWLQJ DQG /HDGHUVKLS 06F SURYLGHV WKH RSSRUWXQLW\ IRU \RX WR VSRQVRU \RXU KLJK SRWHQWLDO PDUNHWLQJ WDOHQW WKURXJK D XQLTXH OHDUQLQJ DQG GHYHORSPHQW SURJUDPPH ,W FRPELQHV WKH EHVW LQ DFDGHPLF LQVLJKW DQG FRPPHUFLDO DSSOLFDWLRQ WR GHYHORS D GHHS XQGHUVWDQGLQJ RI FRQWHPSRUDU\ EXVLQHVV LVVXHV DQG WKH FDSDFLW\ WR DVVXPH OHDGHUVKLS UROHV RI WKH IXWXUH SDUWLFXODUO\ ZLWKLQ WKH ͤHOG RI PDUNHWLQJ 9JQ KU KV HQT! 6HQLRU /HDGHU $SSUHQWLFHVKLS 0DUNHWLQJ DQG /HDGHUVKLS 06F KDV EHHQ GHVLJQHG IRU HPSOR\HUV ZKR ZDQW WR DFFHOHUDWH WKH GHYHORSPHQW RI WKHLU HDUO\ FDUHHU PDUNHWLQJ SURIHVVLRQDOV GHYHORS WKHLU KLJK SRWHQWLDO HPSOR\HHV DQG RU SURYLGH D GHYHORSPHQW RSSRUWXQLW\ IRU WKRVH ODWHU LQ WKHLU FDUHHUV NHHQ WR SXUVXH OHDGHUVKLS UROHV WR EXLOG WKH RUJDQLVDWLRQ̵V PDUNHWLQJ DQG OHDGHUVKLS SLSHOLQH DQG VWUDWHJLF OHDGHUVKLS FDSDELOLW\ $GPGƓVU VQ [QWT NGCTPGTU 7KH SUDFWLFDO QDWXUH RI WKH SURJUDPPH HQDEOHV OHDUQHUV WR JDLQ D ̴UHDO ZRUOG̵ EXVLQHVV HGXFDWLRQ ZKLFK WKH\ PD\ WKHQ DSSO\ GLUHFWO\ EDFN WR WKHLU ZRUNSODFH %\ FRPSOHWLQJ WKH SURJUDPPH OHDUQHUV ZLOO GHYHORS • PDUNHWLQJ OHDGHUVKLS FDSDELOLWLHV WR RSHUDWH DV SDUW RI D WHDP WKDW PHHWV WKH VWUDWHJLF QHHGV RI \RXU RUJDQLVDWLRQ • D FRPSUHKHQVLYH NQRZOHGJH RI FRUH PDUNHWLQJ FRQFHSWV LQ RUGHU WR HQKDQFH FXVWRPHU H[SHULHQFH DQG PDUNHWLQJ HIIHFWLYHQHVV • PDUNHWLQJ FDSDELOLWLHV WKDW HQDEOH WKH GHOLYHU\ RI LQQRYDWLRQ DQG EHWWHU FRPPXQLFDWLRQ RI WKH RUJDQLVDWLRQ YDOXH SURSRVLWLRQ • D VWUDWHJLF PLQGVHW IRU WKH H[HFXWLRQ RI JURZWK VWUDWHJLHV DQG DFKLHYHPHQW RI EXVLQHVV REMHFWLYHV $GPGƓVU VQ [QWT QTICPKUCVKQP %\ RIIHULQJ WKLV 6HQLRU /HDGHU $SSUHQWLFHVKLS SURJUDPPH \RXU FRPSDQ\ ZLOO • attract and retain talent, • have a skills injection to futureproof your marketing function and the wider organisation, • address strategic needs of the business through focused learning, • contribute to the UK labour-force and economy. %QWTUG FGVCKNU CPF UVTWEVWTG 7KH &UDQͤHOG 6HQLRU /HDGHU $SSUHQWLFHVKLS 0DUNHWLQJ DQG /HDGHUVKLS 06F LV D PRQWK SURJUDPPH GHOLYHUHG LQ WZR SDUWV • Part I: 7KLV FRQVLVWV RI PRGXOHV VWXGLHG RYHU D PRQWK SHULRG 'XULQJ WKLV WLPH VWXGHQWV EXLOG WKHLU SRUWIROLR RI ZRUN EDVHG HYLGHQFH ZLWK VXSSRUW IURP WKHLU HPSOR\HU DQG WKHLU &UDQͤHOG $SSUHQWLFHVKLS 7XWRU 6WXGHQWV DOVR KDYH SHHU FRDFKLQJ DORQJVLGH WKHLU VWXGLHV 7KLV FRQFOXGHV ZLWK DQ HQG SRLQW DVVHVVPHQW (3$ FRPSOHWHG RYHU D ͤYH PRQWK SHULRG ZKLFK LQFOXGHV WKH VWXGHQW̵V VWUDWHJLF EXVLQHVV SURSRVDO VXSSRUWHG E\ WKHLU HPSOR\HU • Part II: 2Q VXFFHVVIXO FRPSOHWLRQ RI 3DUW , VWXGHQWV SURJUHVV RQ WR FRPSOHWH WKH 0DUNHWLQJ DQG /HDGHUVKLS 06F ZKLFK UXQV RYHU D IXUWKHU VL[ PRQWK SHULRG ZKLFK LQFOXGHV UHVHDUFK SUHSDUDWLRQ DQG DQ RUJDQLVDWLRQ EDVHG RU UHOHYDQW UHVHDUFK SURMHFW

&WTCVKQP

5VCTV FCVGU

FROOHFWHG WKURXJK '$6 RQ FRPSOHWLRQ RI WKH HQG SRLQW DVVHVVPHQW 3DUW ,, FDQ EH IXQGHG E\ HPSOR\HU RU HPSOR\HH DQG LV SULFHG DW e ZKLFK ZLOO EH GXH IRU SD\PHQW DW PRQWK 'PVT[ TGSWKTGOGPVU &DQGLGDWHV ZLOO XVXDOO\ KDYH WKUHH RU PRUH \HDUV̵ SRVW TXDOLͤFDWLRQ ZRUN H[SHULHQFH WRJHWKHU ZLWK HLWKHU D ͤUVW RU VHFRQG FODVV 8. KRQRXUV GHJUHH RU LQWHUQDWLRQDO HTXLYDOHQW DQG RU SURIHVVLRQDO TXDOLͤFDWLRQ $SSOLFDQWV ZKR GR QRW KDYH D GHJUHH DUH ZHOFRPH SURYLGHG WKH\ FDQ GHPRQVWUDWH KLJK OHYHOV RI DFKLHYHPHQW H[FHSWLRQDO FDUHHU SURJUHVVLRQ RU HYLGHQFH RI OHDGHUVKLS SRWHQWLDO 3OHDVH QRWH D IXOO DVVHVVPHQW RI FDQGLGDWHV̵ SULRU VNLOOV LV UHTXLUHG IRU DOO DSSUHQWLFHVKLS DSSOLFDWLRQV WR HQVXUH WKDW FDQGLGDWHV PHHW WKH UHTXLUHPHQWV ZKHQ GUDZLQJ RQ WKH $SSUHQWLFHVKLS /HY\ DQG WKDW WKH DSSUHQWLFHVKLS LV WKH PRVW DSSURSULDWH WUDLQLQJ SURJUDPPH IRU WKH LQGLYLGXDO Location &UDQͤHOG 6FKRRO RI 0DQDJHPHQW LQ %HGIRUGVKLUH

OQPVJU RCTV VKOG

(GDTWCT[ CPF 5GRVGODGT

&GNKXGT[ /HFWXUHV DUH GHOLYHUHG LQ VHYHQ UHVLGHQWLDO ZHHNV RYHU PRQWKV 3DUW , WDXJKW PRGXOHV DUH PDSSHG WR WKH 6HQLRU /HDGHU $SSUHQWLFHVKLS 6WDQGDUG 6/$ 7KHVH DUH DVVHVVHG WKURXJK DVVLJQPHQWV WKDW UHODWH WR D ZLGH UDQJH RI PDUNHWLQJ DQG OHDGHUVKLS WKHPHV 3DUW ,, WKH ZULWWHQ WKHVLV SURMHFW LV ZULWWHQ LQGLYLGXDOO\ DQG VXEPLWWHG DW WKH HQG RI WKH FRXUVH Fees 2XU 6HQLRU /HDGHU $SSUHQWLFHVKLS 0DUNHWLQJ DQG /HDGHUVKLS 06F LV D PRQWK SURJUDPPH FRQVLVWLQJ RI WZR FRUH SD\PHQWV 3DUW , FDQ EH IXOO\ IXQGHG E\ WKH 8. $SSUHQWLFHVKLS /HY\ e ZKLFK ZLOO EH FROOHFWHG PRQWKO\ WKURXJK WKH 'LJLWDO $SSUHQWLFHVKLS 6HUYLFH '$6 V\VWHP DIWHU LQLWLDO UHJLVWUDWLRQ ZLWK WKH ͤQDO

3

%TCPƓGNF 7PKXGTUKV[ YQTMU YKVJ QXGT DWUKPGUUGU CPF IQXGTPOGPVU DCUGF KP QXGT EQWPVTKGU

7KHVH RUJDQLVDWLRQV LQFOXGH

%TCPƓGNF 5EJQQN QH /CPCIGOGPV &UDQͤHOG 8QLYHUVLW\ LV D ZRUOG OHDGLQJ SRVWJUDGXDWH XQLYHUVLW\ DQG KRPH WR RQH RI WKH PRVW LQWHUQDWLRQDOO\ UHFRJQLVHG DQG ORQJ HVWDEOLVKHG EXVLQHVV VFKRROV LQ (XURSH &UDQͤ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̵V NH\ UHVHDUFK DQG WKRXJKW OHDGHUVKLS DFWLYLWLHV DUH IRFXVHG DURXQG LPSURYLQJ PDUNHWLQJ DQG VDOHV SUDFWLFHV DQG FUHDWLQJ URDGPDSV IRU WUDQVIRUPLQJ EXVLQHVV LQWR FXVWRPHU FHQWULF KLJK VDOHV SHUIRUPLQJ RUJDQLVDWLRQV

#EETGFKVCVKQP &UDQͤHOG 6FKRRO RI 0DQDJHPHQW LV RQH RI DQ HOLWH JURXS RI EXVLQHVV VFKRROV ZRUOGZLGH WR KROG WULSOH DFFUHGLWDWLRQV IURP

5VTCVGIKE /CTMGVKPI /5E Ranked 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022 TOP 5

%QPVCEV WU

&UDQͤHOG 6FKRRO RI 0DQDJHPHQW &UDQͤHOG 0. $/ 8.

#FUDQͤHOGPQJPW FUDQͤHOGVRP FUDQͤHOGPDQDJHPHQW &UDQͤHOG 6FKRRO RI 0DQDJHPHQW EORJV FUDQͤHOG DF XN

7 ( VWXG\VRP#FUDQͤHOG DF XN ZZZ FUDQͤHOG DF XN VRP VODPO

(YHU\ HIIRUW LV PDGH WR HQVXUH WKDW WKH LQIRUPDWLRQ LQ WKLV OHDͥHW LV FRUUHFW DW WKH WLPH LW LV SULQWHG 3OHDVH FKHFN ZZZ FUDQͤHOG DF XN VRP IRU WKH ODWHVW GHWDLOV

7HUPV DQG FRQGLWLRQV FDQ EH IRXQG DW ZZZ FUDQͤHOG DF XN VRP IHHLQIRUPDWLRQ

9HUVLRQ 6HSWHPEHU

Made with FlippingBook - Online Brochure Maker