The Need for Organisational Resilience - Chapter 3
A key factor in distinguishing between dispersion and concentration is the degree of
attention on critical functions in an organisation. From a ‘defensive’ standpoint (see Figure
1.3), dispersing one’s resources and capabilities aims to prevent any risk from destabilising
the entire organisation.
From a defensive Schwerpunkt perspective (see Figure 3.1), only those functions are
bolstered that are considered critical; hence any successful disruption – by a competitor or
by environmental volatility - would end up threatening the viability of the entire organisation.
Dispersion
Focus of Attention
Concentration
Focus of Attention
Figure 3.1: Focus of Attention
Progressively, resources and capabilities could be targeted at the competitor’s weakest
point. Achieving results could relate to concentrating one’s efforts on creating a competitive
advantage derived from economies of scale and greater efficiency gains (e.g. by relying on
lower labour costs). Alternatively, a differential advantage can be driven by patent-protected
products, superior quality and a distinguishable strong brand identity.
Defensively or progressively, both operational ways of working – dispersion or
concentration – are associated with distinctive benefits (see Table 3.2).
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