Centre for Strategic Marketing and Sales

Customised Executive Programmes

Cranfield School of Management has been ranked consistently first or second in the UK and Top 10 in Europe in the Financial Times Executive Education – Customised rankings over the last 4 years, and is a leading provider of award winning programmes for executive education using our unique approach to design and delivery.

Our Centre can provide companies with tailor-made solutions to meet their specific requirements. As the figure below depicts, we follow a ‘customer journey’ approach to add value to our clients in several stages.

Current and previous clients over the last five years include: BMT, EMCOR, Midland HR and Hogg Robinson.

Levels of engagement Our programmes are designed to meet the needs of individual functions or cross-functional teams, with desired outcomes and learning objectives linking into the objectives of your company. Previous programmes have been delivered from Board level to frontline sales.

Strategic planning; suggest interventions

Consult

Current status of the company and needs assessment

Workshops; face-to-face and online learning

Develop

Diagnose

KAM Club membership

On the job coaching and mentoring; virtual support

Centre for Strategic Marketing and Sales

Connect

Coach

and other resources

Study

Benchmarking reasearch; customer insights