Cranfield Executive Development Capabilities

Explore Business Simulations

Advantages of using Business Simulations.

Our business simulations are designed to provide a valuable learning experience for participants by immersing them in a realistic business environment.

Strategic thinking Investigating what strategy is and is not; the importance of strategic alignment and how to gain and sustain competitive advantage through driving value. Breaking down silos Understanding operational priorities to drive competitive advantage; the importance of sales, marketing and operations working hand in hand to achieve the organisation’s goals.

Business financials Understanding the three financial statements, working capital, and simple forms of finance and investment. Enterprise thinking Developing three fundamental elements of business: Strategy, Market Orientation and Financial Literacy, to better inform a decision-making approach. Strategy and what it means to create and capture value; Market Orientation to widen an internal and external market perspective; Financial Literacy to deepen understanding that makes financial sense to your organisation.

Sustainability Exploring how business can benefit from systemic change and contribute to greater environmental sustainability. Team development Focusing on team dynamics to develop individual and team synergies, and where required linking to psychometrics.

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