Essential Management brochure

Programme Directors

Andrew Haworth Andrew is a lecturer and counsellor on the Business Growth Programme (BGP) and Programme Director of both The Essential Management Programme and the Finance Fundamentals Programme. Andrew has a degree in economics and an MBA from Cranfield. Andrew has a strong background as an educator, teaching all aspects of “commercial awareness”, financial and non-financial analysis. He has designed and run a wide variety of training events from basic finance for non-financial managers to foreign exchange for managers and advanced corporate finance programmes. A lot of Andrew’s work has been with banks in the field of credit, teaching lenders to analyse businesses and assess risk – including sector analysis and understanding capital markets programmes. Yvonne Quinn A serial entrepreneur, SME owner/investor and leadership coach, Yvonne has worked at Board and Director level, driving the effective achievement of operational, financial, marketing and sales goals. Learning and development is a key specialism. FPM, the company she co-founded in 2001, designed and delivered leadership, management and practitioner training to 20,000+ people over a ten-year period. Yvonne is a business counsellor on the Business Growth Programme and runs a Business Growth Club. This brings her into contact with over 100 owner/managers every year from a wide range of different industry sectors and gives her a unique insight into the opportunities and challenges they face. Yvonne was a judge on the 2012 National Business Awards (Blackberry Growth Strategy) and was the short-list judge for the 2013 National Business Awards Growth Business of the Year, in addition to chairing the final judging panel. She has co-written a number of books on leadership and management.

Essential Management programme fees include tuition, course materials and accommodation. See www.cranfield.ac.uk/som/em for the latest dates and fees.

To book contact: Mukhthair Badhan Tel: +44 (0)1234 754300 Email: Mukhthair.badhan@cranfield.ac.uk For more information visit: www.cranfield.ac.uk/som/ em

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www.cranfield.ac.uk/som/em

+44(0)1234 754500

execdev@cranfield.ac.uk