Impact and Influence Brochure

Impact and Influence Elevate your presence and empower your communications

“Absolutely everything was well thought out in the preparation and delivery of this programme. It wowed me.” Nwora Ikemefuna Relationship Manager Commercial Banking, Access Bank Plc

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Discover how to be authentic in terms of your personal impact and influence and how to communicate your messages with greater clarity and purpose, which creates stronger engagement. Learn how to maintain your inner confidence and think on your feet, especially in pressured situations. As part of the programme, you will create a personal and goal-orientated Action Focus Plan to sustain and develop your learnings from the two days. Develop an understanding of how to use different tactics to engage and influence others within different environments Who should attend Middle and senior managers who: • Are increasingly involved in cross functional projects and need to be more influential across their organisation and networks, • N eed to be more impactful during client facing scenarios, • Re quire more visibility and confidence when contributing to executive discussion, • Are working under pressure and need to project greater credibility in challenging situations.

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Programme details

This two day course gives you the opportunity to bring a specific leadership challenge to the room, and a chance to practice how you communicate your message, receiving honest feedback from your peers on how you

come across in what you say and how. Concepts covered within the programme include: • Framing impact and influence, • Techniques for getting focused, • Connecting and engaging - first impressions, • Self-awareness, • Personal performance awareness stories, • Environment mapping, • Analysing your performance, • Journalling, • Impactful communication, • Delivering key messages, • Managing your energy for high performance.

www.cranfield.ac.uk/som/ii “The course was excellent, Gill and Didi were inspirational, and I will never forget the content. I have grown as a person over the past few days.” Matt Parker Quality Control Manager Alpine F1 +44(0)1234 754500 4

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“Creative, supportive workspace kept us driven and upbeat across the two days. The content was innovative and joyous.” Nicola Hammond Head of Communications Boeing

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What you will experience

Role-playing your own leadership challenges helps you understand how you come across to others, both verbally and physically, and establishes the situations in which you perform at your best, identifying what you need to hone in on, to present yourself authentically with heightened credibility. Co-coaching with your peers throughout the programme teaches you how to give and receive constructive feedback and understand how you can be more influential across, up and down your organisation. You will understand and practice goal setting and action planning to gain clarity and confidence to create clear intentions for successful communication in conversations, meetings, presentations and other critical messaging.

Unique and practical programme features Cranfield was the first business school to bring the art of theatre into A truly holistic and mindful approach, engaging managers on another level, Creation of specific elements to really understand your current and potential levels of

executive development. The use of performing arts and other disciplines such as storytelling, sport and psychotherapy, brings a radical and innovative edge to business leadership, while still grounded in research.

incorporating elements to challenge and work with the whole person. Peer-to-peer learning and co-coaching.

impact and influence; a self-awareness audit, a map of your sphere of influence and a goal-orientated action plan for tackling your leadership challenges to sustain and develop your learnings.

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Programme directors Diana Theodores

Diana is an international performance coach, speaker and facilitator, specialising in authentic leadership impact and presence. She is the bestselling author of Performing As YOU: How to have authentic impact in every role you play. Applying her years of experience in professional theatre Diana promotes the principles of ‘great performance’ on the world stage for business leaders worldwide. A native of New York and resident of London, Diana has worked with companies worldwide in diverse industries including private equity, legal, technology, energy, engineering, sports, media and retail. She is also a facilitator at the Banff Centre, Canada’s premiere institute for creative leadership. You can find Diana’s podcasts, interviews and articles in Linked In, New Business, Forbes, Business Life, the Cranfield School of Management Executive Knowledge Hub, the BBC World Business Journal, and other media. Didi Hopkins Didi Hopkins is an Associate faculty member of the Cranfield School of Management, and a Programme Director for Impact and Influence. Didi trained as an actor, director and musician, and has an MA in Text and Performance. She has worked in film, TV, radio and theatre. Didi is a UK leading expert on Commedia dell’Arte, and teaches and directs at theatre schools. She trains teachers and actors, and works with children of all ages and abilities, facilitating work in a wide range of educational settings. She is a founder member of Theatre 4 Business Ltd. Didi has worked at the National Theatre and Royal Shakespeare Company, and on productions in New York and the West End. She has extensive experience leading workshops for corporations and businesses throughout Europe, motivating them on creative challenges, change and image. Didi also runs an online coaching clinic for partners for a global consulting company and works globally on women’s leadership programmes in house for companies and at business schools … and for men too.

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Learning and courses for the decade ahead. Our business development team are waiting to talk to you. T: +44 (0)1234 754500

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The solution described in this document is provide by Cranfield Management Development Ltd, a wholly owned subsidiary of Cranfield University.

Every effort is made to ensure that the information in this leaflet is correct at the time it is printed. Please check www.cranfield.ac.uk/som/executive for the latest details.

Terms and conditions can be found at www.cranfield.ac.uk/som/executivetc

Version 2. March 2024.

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