Strategic Marketing MSc Brochure

Reasons to study Strategic Marketing with us 1 5

Highly-ranked course Our Strategic Marketing MSc is a top-ranked marketing MSc. It is ranked 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022. Projects with industry Potential opportunity to take part in a consultancy project with a major employer, and an individual thesis, giving you the opportunity to tackle real-life marketing challenges, formulate recommended solutions and give a formal presentation to senior executives. A variety of masterclasses will be provided throughout the course, to enable you to get you close to practice and engage with senior practitioners. Learning from the best academics The course is delivered by leading international faculty and authors of best-selling marketing texts and articles in highly-ranked journals. Industry accreditations This course is accredited by both the Market Research Society (MRS) and the Chartered Institute of Marketing (CIM). Both accreditations will enable you to work towards achieving additional industry-recognised qualifications.

Stimulating learning A diverse range of teaching methods and formats, such as real-world case studies, interactive lectures, group work, masterclasses and guest speakers, ensures that your learning is varied, challenging and thought-provoking. Networking opportunities We have excellent links with business and the marketing profession, providing opportunities to network, collaborate and develop a rich base of valuable contacts. Industry relevance Our Practice Advisory Board informs the design and development of the course. Comprising leading figures from the world of marketing, it recommends additions and enhancements to the course to reinforce its relevance to the fast-moving modern marketing world. Employability skills The Cranfield Competency Framework is embedded across the curriculum to enhance your employability. You will be encouraged to reflect on communication, relationships and personal attributes in order to develop the business and leadership skills necessary to succeed. As you progress, you have the opportunity to earn four digital badges to evidence these ‘soft skills’.

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