Strategic Marketing MSc Brochure

Courses

Our Strategic Marketing MSc will equip you with the specialised skills and knowledge to become a marketing leader of the future. It is designed for both recent graduates keen to boost their academic credentials and prepare for a first professional marketing role, and marketing professionals seeking to enhance their knowledge and skills to progress their careers. You will gain an in-depth understanding of marketing including marketing strategy, digital and social media marketing, branding, integrated marketing communications, marketing consulting, accounting and finance for strategic marketing, customer relationship marketing and customer experience (CX), market research, retail marketing and omnichannel management and big data marketing analytics. Looking for a part-time option? Our Marketing and Leadership MSc programme has been developed in partnership with CIM Academy and has been designed to meet the needs of the modern senior marketer. This practical course enhances your strategic marketing knowledge and ability to lead change. Find out more: www.cranfield.ac.uk/som/ml

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The compulsory modules offered for the 2024-25 academic year are shown to give you an indication of the current course content. To keep our courses relevant and up-to-date, relevant and for practical purposes, modules may be subject to change from cohort to cohort; please check our website for the latest information.

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