Strategic Marketing MSc Brochure

Strategic Marketing

www.cranfield.ac.uk/som/mscsm

Full-time

MSc

Our Strategic Marketing MSc is designed with international employers and combines high-calibre interactive teaching with practical, pragmatic application. Our teaching methods are specifically geared towards encouraging participation, self development and teamwork. The taught element of the course covers four key marketing themes which provide a strong and comprehensive foundation of knowledge and expertise in strategic marketing. These themes are: managing customers, building and managing brands, marketing strategy and implementation, and research, insight and analytics. Practical skills are developed through topical case studies, in-class debates, master classes and guest lectures by world-renowned industry partners. In addition, you will have the opportunity to complete a marketing consultancy project, which involves working with a business client on real-life data, and have the opportunity to work on an individual project. Modules • Strategic Marketing and Planning, • Consumer Behaviour, • Accounting and Finance for Strategic Marketing, • Marketing Research Methods, • Customer Relationship Marketing and Customer Experience, • Retailing and Omnichannel Management, • Strategic Sales, • Managing Brands, • Integrated Marketing Communications, • Digital and Social Media Marketing, • Big Data, Insights and Analytics, • Marketing Consultancy Project.

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“This course enabled me to apply the marketing knowledge gained in class in real business settings. These included the marketing consultancy project and the Unilever Innovation Accelerator Competition, in which I was a finalist. I also acquired professional qualifications including the Market Research Society Certificate and JMP (statistical software) learning badges. Finally, by completing the Cranfield Competency Framework I was able to reflect on my personal growth and use this reflection in job interviews. I now feel confident in my marketing skills and knowledge to further excel in my career." Lauren Archer, Marketing and Insight Executive, Wismettac, (Strategic Marketing MSc 2020)