Strategic Marketing MSc Brochure

Course details

Our Strategic Marketing MSc will equip you with the specialised skills and knowledge to become a marketing leader of the future. It is designed for both recent graduates keen to boost their academic credentials and prepare for a first professional marketing role, and marketing professionals seeking to enhance their knowledge and skills to progress their careers. You will gain an in-depth understanding of marketing including marketing strategy, digital and social media marketing, branding, integrated marketing communications, marketing consulting, customer relationship management (CRM), key account management, market research, retailing and omnichannel management and big data marketing analytics.

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