Strategic Marketing MSc Brochure

Course structure Our specialist, sector-focused master’s courses are set up and developed in close collaboration with industry partners, ensuring the content of our courses remains industry-relevant and employers remain impressed with our graduates’ business-readiness. This diagram illustrates the course structure of our master’s courses. Please check your course structure online for more detailed information, including the weight of each phase and part-time course structure variations. As well as studying twelve compulsory modules, you will complete a marketing consultancy project as part of a team. You will have the opportunity to undertake a research project, which can be either company-sponsored, or an empirical research project in an area of marketing you are passionate about. The student producing the best project is awarded the prestigious Professor Malcolm McDonald Prize. The diagram illustrates the standard course structure for our master's programmes. Please check your course structure online for more detailed information. Individual project An internship opportunity is available as part of the Strategic Marketing MSc project. This option is limited in availability, with placements awarded based on academic performance and company selection to ensure the best fit for each project. Alternatively, students may choose to complete an academic individual project or pursue a self-sourced internship independently, taking full responsibility for the partnership. For further questions, please consult the Course Director. Course structure The course has been developed to produce practical, proactive strategic marketeers, and our teaching methods are specifically geared towards encouraging participation, self-development and teamwork.

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Completion

180 credits / 1,800 hours

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Taught programme An intensive learning experience providing the knowledge you need to excel in your specialist field.

Individual project An opportunity to think and work in an original way under professional academic supervision. The project might include working as a consultant for one of our industrial partners on a real-world challenge.

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