Strategic Marketing MSc Brochure

Course structure The course has been developed to produce practical, proactive strategic marketeers, and our teaching methods are specifically geared towards encouraging participation, self-development and teamwork. As well as studying eleven compulsory modules, you will complete a marketing consultancy project as part of a team. You will also have the opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about. The student producing the best thesis is awarded the prestigious Professor Malcolm McDonald Prize. This diagram illustrates the structure of this full-time master’s course. Please visit the course page online for more detailed information.

An opportunity to think and work in an original way under professional academic supervision. The thesis might include working as a consultant for one of our industrial partners on a real-world challenge.

An intensive learning experience, providing the knowledge you need to excel in your chosen specialist eld.

Taught programme

Individual thesis

40%

60%

70 credits, 700 hours

130 credits, 1,300 hours

200 credits 2,000 hours 1 credit = 10 learning hours

Registration September

Completion September