Sales Essentials for Success Brochure

Programme structure The Sales Essentials for Success programme is run over three days; an initial two-day residential module, followed by one day to review the progress you have made and further develop your plans to sales success. The first two days are focused on sales development, both strategically and tactically.

Fees All our executive programmes fees include tuition, course materials and accommodation (where applicable). For Cranfield Alumni we offer a 25% discount on the course fee, and we also offer a discount to research club members.

Duration The lengths of each programme vary but are usually delivered between one and ten days. The longer programmes are broken into manageable chunks to help with your busy working schedule.

Please see www.cranfield.ac.uk/som/ses for dates and fees.

“You have re-ignited my sales spark; not as an individual this time, but as a Head of a Sales team. The only thing stopping me now is ‘doing my day job!’ I am so excited about driving the change within TMD that I am unable to stop thinking about it! I now have a framework around which to work.” Nigel Hann Head of Sales, TMD Technologies Ltd

4 www.cranfield.ac.uk/som/em +44 (0)1234 754378 vikki.lucas@cranfield.ac.uk