Services 4.0: Servitisation Strategy and Engineering Services Brochure

Services 4.0: Servitisation Strategy and Engineering Services

The 4 th industrial revolution brings unprecedented change The age of Industry 4.0 is upon us, and businesses are already leveraging its technology‑led transformative impact to remain competitive in disrupted markets. The UK is currently the ninth largest industrial nation in the world and engineering services already influence nearly 20% of Gross Value Added (GVA) and in excess of £275 billion of the UK economy, while rising globally.* Key high value sectors, such as aerospace and defence, electronics and ICT, built environment, healthcare, transport, energy, chemical and process industries are witnessing a major transformation to service‑oriented business models. They are making significant advances through Industry 4.0 technologies such as the Internet of Things, data analytics, cyber physical systems, cloud computing, and semantic technologies, as well as augmented and virtual reality. *www.themanufacturer.com/uk-manufacturing-statistics/ Unlock your organisation's value potential with new engineering services business models Services 4.0: Servitisation Strategy and Engineering Services gives you a detailed blueprint for rethinking the way you do business. Participants gain access to cutting‑edge research‑led frameworks and learn from cross‑sector case studies, including insightful examples of Industry 4.0 capabilities delivered by world‑leading engineering and manufacturing businesses.

for Open Executive Education Financial Times, 2017 UK Top 5

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To book contact: Alison Cutland T: +44 (0)1234 754502 E: a.r.cutland@cranfield.ac.uk

For more information visit: www.cranfield.ac.uk/satm/s40

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Benefits to you and your organisation To join the next wave of engineering and manufacturing services, businesses have no choice but to adopt an innovative approach. Whether your organisation is already shifting its business model to services or will be compelled to do so in the future, this programme will enable you to lead the Services 4.0 business transformation process. Services 4.0: Servitisation Strategy and Engineering Services is delivered in two, two‑day modules, with flexible one‑to‑one coaching on how to design and apply a servitisation strategy, leveraging Industry 4.0 technologies. • Create innovative and potentially disruptive service‑led through‑life strategies. • Maximise the benefits of shifting to, or optimising, your existing service strategy. • Outline an implementation plan or appraise an existing strategy. • Reduce whole life cost of high‑value products. • Develop personal leadership skills vital for leading change and your strategy.

Who is the programme for? The programme is targeted towards engineering, manufacturing, and operations executives and heads of department, such as: • Senior Programme and Operations Managers.

• Chief/Senior Engineering Officers for Services.

• Senior Supply Chain and Network Managers.

• Facility, Site, Fleet or Infrastructure Managers.

The programme will also benefit General Managers and senior commercial or financial executives responsible for taking service‑oriented investment decisions.

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What you will gain from this programme: • Learn and apply the latest thinking in servitisation strategy and Industry 4.0 technologies. • Understand how your organisation can exploit the opportunity to think more in terms of service and holistic solutions. • Learn tools and techniques for developing effective, service‑led strategies, incorporating Industry 4.0 technologies. • Translate service‑led strategies into implementation action plans, including the challenge of cultural change. • Develop new skills for managing key organisational and business processes for service‑oriented models, including processes for customer engagement and supply chain management.

What your organisation will gain: • Development of a data‑driven business model to maximise value and significantly impact the performance of your organisation. • Capability to transform products into a genuine revenue making asset and sustain growth by using Industry 4.0 technologies. • Development of a competitive service‑led strategy that generates additional revenue streams for your organisation. • Increased capability to collaborate with third parties along your value chain to gain a competitive advantage for all involved. • Competitive advantage by delivering better service, improvements in product performance, and reduced costs.

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Programme details The programme design enables you to learn and apply the latest servitisation and Through‑Life Engineering Services (TES) thinking to build your business's customer‑centric approach to delivering value. It's an opportunity for you to step outside your business in order to put new insight and fresh impetus back in. Whether your organisation is a TES provider or user, this programme is designed to equip you to maximise the benefits of, shifting to, or optimising your existing service strategy. The coaching module will allow you to put the learning into your business context so you can develop a servitisation strategy and outline implementation plan or appraise an existing strategy and recommend improvements.

Module one Service Strategy and Service Design Two days residential

Inter‑module coaching In your workplace

Module two Masterclass in Service Planning and Delivery Two days residential

For fees and dates visit: www.cranfield.ac.uk/satm/s40

Module details

Module one Service Strategy and Service Design Day one: Service Context, Strategy and Capabilities • Service context, leadership and organisational change.

Day two: Service Design and Transition to Services 4.0 • Transition to services. • Industry 4.0 for service innovation. • Services and engineering for life. • Service design and stakeholder engagement.

• Service ecosystems and strategy. • Breakthrough innovation in services. • Capabilities leadership.

Inter-module coaching Coaching is an integral part of the programme and acts as a bridge between the two core subject modules. It is designed to support you in devising your own service strategy and delivery, with the support of our world‑leading academics and industry peers.

Module two Masterclass in Service Planning and Delivery Day one: Service Lifecycle – Planning, Delivery and Support • Service planning. • Uncertainty and risk management in agile and digital services. • Digital transformation. • Industry 4.0 technologies and data‑driven services.

Day two: Service 4.0 Lifecycle and Performance Management • Services 4.0 lifecycle management. • Performance and quality management. • In‑service governance and global service delivery. • Call centres, warranty management and service logistics.

Optional additional coaching sessions Follow‑up coaching is available from our world‑class academics and industry peers to support you in seeing through your own service strategy design, planning and delivery. It can be customised to meet your organisation's expectations and needs, for example: • Service design for your own organisation. • Business, service and technology alignment roadmap development for Services 4.0. • Services 4.0 technologies (Internet of Things, big data management and analytics). • Planning and delivering your service.

Programme team

Dr Christos Emmanouilidis Programme Director

Christos is a Senior Lecturer on Internet of Things and Data Analytics in the Through‑Life Engineering Services Institute. He has extensive expertise in industrial technologies with a particular focus on Industry 4.0 and 20 years of experience arising from a research, technological development, and innovation activities portfolio at the intersection between advanced computing and engineering services.

Dr David Butcher Deputy Programme Director

David's career has spanned multi‑national business, consultancy and university business schools. He has a wealth of international experience in both management practice and executive education.

“The asset acquisition value for a single production printer is in the order of hundreds of thousands, and in some cases of over a million dollars. The real value extracted by such a production asset is much higher, making it a truly high added value engineering asset. The global market size for Managed Print Services (MPS) is approximately $30 billion. Service Level Agreements (SLA) for MPS are extremely tight and are linked to production critical engineering services. To meet our customer requirements for such SLAs, we take a data‑driven approach to Services. Data produced by our production printers are valued assets and are driving our Service Strategies."

Richard Glover, Director of Technical Services, Xerox International

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The Cranfield learning environment

Our Executive Programmes are held at the Cranfield Management Development Centre.

Taking care of your every need We understand that development doesn't only happen in the lecture room. That is why the Cranfield Management Development Centre provides inviting lounge areas where you can network with your colleagues, restaurants that allow conversation to flow easily as you enjoy the excellent cuisine and fitness facilities, including a swimming pool, sauna and exercise room, to relax and invigorate you at the end of the day. A home from home After a hard day's learning, lie back and relax in one of the 186 modern en‑suite bedrooms, all of which are designed to make you feel at home. The amenities include free Wi-Fi, Freeview television, a great working area with appropriate light and desk space and a music centre to help you unwind.

Location How to find us

Cranfield School of Management is located about halfway between London and Birmingham, and on the outskirts of Milton Keynes. Junctions 13 and 14 of the M1 are five minutes away and Milton Keynes railway station is 20 minutes by taxi. London Luton, Stansted and Heathrow airports are 30, 90 and 90 minutes respectively by car, offering superb connections.

Northampton

Bedford

A428

• Cranfield

A1/M

A421

A5

Luton

A41

A40

M1

Oxford

A420

M25

M40

A34

• Cambridge

Swindon

• Shrivenham

Bedford • M4

• Cranfield London

Milton Keynes •

Heathrow

A436

Oxford •

Stansted Luton

Swindon • Shrivenham •

LONDON •

Heathrow

Gatwick

Cranfield Management Development Centre MK43 0AL, UK T: +44 (0)1234 754570 www.cranfield.ac.uk/som

@cranfieldmngmt @cranfielduni /cranfieldmanagement /CranfieldSoM

This programme is provided by Cranfield Management Development Ltd, a wholly owned subsidiary of Cranfield University.

Every effort is made to ensure that the information in this leaflet is correct at the time it is printed. Please check www.cranfield.ac.uk/som/executive for the latest details. Terms and conditions can be found at www.cranfield.ac.uk/som/executivetc

Version 1. April 2018

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