Strategic Negotiation Programme brochure
Programme impact
Strengthen your personal skills to improve negotiation effectiveness. You’ll gain the knowledge and must-have skills through intensive practice to become an effective negotiator. You will bring back into your organisation strategic capabilities to realise commercial gains, develop relationships, and, ultimately, strengthen your competitive advantage.
For you: • Enhanced analytical skills to plan,
For your organisation: • The know-how to formulate and
prepare and engage in bargaining and concessions exchanges. • The ability to identify enablers and barriers to reaching mutually satisfactory deals. • Demonstrated flexibility and requisite variety in negotiation. • Becoming a more confident and effective negotiator. • Developing analytical, behavioural and emotional regulation skills when negotiating individually and in teams. • Advanced skills to critically evaluate negotiation results in business deals. • Conduct challenging negotiations with clarity and focus.
effectively execute complex negotiation strategies. • Increased organisational capability to create sustainable negotiation outcomes. • Higher profitability as a result of developing the ability to claim value for your business in commercial negotiations. • Reduced unproductive conflict in the organisation.
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www.cranfield.ac.uk/som/snp +44(0)1234 754500 execdev@cranfield.ac.uk
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