Strategic Marketing MSc Brochure

Modules form 60% of the course content, with the MSc thesis research project making up the other 40%. This brochure shows the modules currently affiliated with this MSc, to give you an idea of course content. To keep our courses relevant and up-to-date, modules are subject to change so please check the latest information on our website. Strategic Marketing www.cranfield.ac.uk/som/mscsm Our Strategic Marketing MSc is designed with international employers and combines high-calibre interactive teaching with practical, pragmatic application. Our teaching methods are specifically geared towards encouraging participation, self development and teamwork. The taught element of the course covers four key marketing themes which provide a strong and comprehensive foundation of knowledge and expertise in strategic marketing. These themes are: managing customers, building and managing brands, marketing strategy and implementation, and research, insight and analytics. Practical skills are developed through topical case studies, in-class debates, masterclasses and guest lectures by world-renowned industry partners. In addition, you will have the opportunity to complete a marketing consultancy project, which involves working with a business client on real life data, and have the opportunity to work on an MSc thesis research project. MSc Full-time

Modules • Managing Brands, • Integrated Marketing Communications, • Big Data, Insight and Analytics, • Retailing and Omnichannel Management, • Customer Relationship Management and Customer Experience, • Strategic Marketing and Planning, • Marketing Consultancy Project,

• Digital Marketing and Social Media Marketing, • Accounting and Finance for Strategic Marketing, • Customer Behaviour, • B2B Sales and Key Account Management.

“This course enabled me to apply the marketing knowledge gained in class in real business settings. These included the Marketing Consultancy Project and the Unilever Innovation Accelerator Competition, in which I was a finalist. I also acquired professional qualifications including the Market Research Society Certificate and JMP (statistical software) learning badges. Finally, by completing the Cranfield Competency Framework I was able to reflect on my personal growth and use this reflection in job interviews. I now feel confident in my marketing skills and

knowledge to further excel in my career." Lauren Archer, Marketing and Insight Executive, Wismettac, (Strategic Marketing MSc 2020)

5

Made with FlippingBook Learn more on our blog