Strategic Marketing MSc Brochure

Industry links The marketing consultancy project simulates a real-life consultancy assignment. You will work in teams in a time-constrained environment, competing against your class colleagues to make the strongest marketing strategy presentation to senior executives from partner firms. You will attend a briefing meeting to define the project, research the situation and consider the options. You will then formulate your recommendations and present them to company leaders at the final client presentation. On completion you will receive feedback from your supervisor and an industry expert. Companies that students have worked with in the past have included Acer, Cobra Beer, Fitflop, Google, GSK, InterContinental Hotels Group, Jacobs, Nike and Sainsbury's.

Careers A degree from Cranfield will fast-track your career.

Our Strategic Marketing MSc is ranked 3rd in the UK and 7th in the world for employability in the QS World University Rankings: Master's in Marketing Rankings 2022. Typically, our graduates go on to work in the following types of roles and organisations: Roles: • Brand Manager, • Customer Experience Manager, • Digital Marketing Manager, • Insight and Analytics Specialist, • Insight Manager,

Organisations: • Amazon, • Christian Dior, • Facebook, • Henkel, • Microsoft, • O2, • PwC.

• Marketing Consultant, • Marketing Manager.

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